Performance ProCare

New Premium Options

ProCare now includes expanded support options, just for GM dealers on The Performance Solution:

  • Saturday fulfillment: GM Performance dealers will have faster responses times for ads/specials and all other requests as well as Saturday fulfillment of Friday specials.
  • Quarterly Business Review: leadership-level strategy planning that extend long term dealership goals into your unique digital program. Get Details
  • Monthly Dealer News updates: Up to 1 monthly proactive brand alignment call, so you are always in the know on key brand initiatives.

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Technology Can Never Replace the Human Element

We employ over 500 services specialists (half of our entire company) who work in tightly coordinated teams to support and advise our clients. Upon hire, each and every one of our service professionals undergoes “Dealership 101,” an extensive three week training in all things automotive. The ProCare program provides a dedicated Account Advocate who is professionally trained to make your automotive digital marketing strategy shine.

Our ProCare Account Advocates are true specialists in the latest automotive digital marketing best practices. ProCare Account Advocates also supplement their education throughout their careers; you can often find CDK team members at the very latest industry conferences, learning new cutting-edge digital automotive marketing practices to bring back to their dealers. Many of our clients describe the rewarding relationships they’ve established with their ProCare Advocate as the highlight of working with CDK.

Thanks to my Account Advocate my website is a true marketing tool that encourages consumers to take action and delivers results. If you look at my website conversion ratio, it’s increased 415%. That’s simply amazing.
Manny MendesIT DirectorPape Chevrolet, South Portland, Maine

ProCare lets you focus on Sales & Service by:

  • Keeping websites current and updated (including specials)
  • Increasing visibility on top search engines via Search Engine Optimization (SEO)
  • Supporting the goals and objectives of all dealership profit centers and integrating online and offline marketing

As you enhance your digital marketing to include reputation management, social media, paid search, display advertising, and email marketing, your Account Advocate coordinates with an expanded team of digital specialists to help create a complete integrated digital marketing strategy.

The CDK Team

Your ProCare Account Advocate is surrounded by a team of fellow digital marketing experts.

SEO Specialists
SEO Specialists provide ongoing optimization, helping you to expand your SEO strategy from keyword research to business goal alignment.

Reputation Management Specialists
Reputation Management Specialists help you to proactively monitor and manage your online reputation.

Paid Search Specialists
Paid Search Specialists work with dealership personnel to meet their marketing goals by developing the right campaigns, the right ad spend, the right keyword buys, and the right ad creative (or message) to get the best results possible.

Digital Advertising Analysts
Our Digital Advertising Analysts help align the dealer’s goals with their online advertising strategy. This may include customizing dealership logos, taglines, vehicle focus, geo-targeting, or even just walking through the available ad creative choices.

Social Media Specialists
A dedicated Social Media Specialist ensures a dealer’s social media strategy is aligned with their offline strategy of brand promotions, local sales events, community involvement, and dealership public relations efforts. Our specialists monitor, manage and optimize your social media accounts utilizing six-month media calendars, successfully driving a dealer’s social media strategy across all relevant channels.

Email Marketing Specialists
Email Marketing Specialists design and send custom email campaigns and leverage time-sensitive national /regional promotions to help drive customers back into the showroom and service bays and monitor successful delivery of communications.

NEW!! Phone Analytics Dashboard

Powered by Marchex - Machine Learning Insights, our next generation call tracking implementation adds all-new Call and Speech Analytics technology. We've heard your feedback that it's too difficult to find the calls that matter. Not anymore.

  • Quickly identify, search and filter calls based on actual call outcomes
  • Review the Lost Opportunities dashboard to show why customer calls fail
  • Measure performance by Day of Week and Time of Day to identify opportunities for improving call handling at peak times.
  • Better understand the quality of phone call leads driven from your advertising campaigns
  • Reduce time and labor dedicated to reviewing recorded phone calls

To learn more, please download the Phone Analytics Dashboard overview and FAQs.

Watch this video to learn more about the new dashboard: Phone Analytics Overview WebEx Recording

Get started! Login to the Marchex dashboard:


One Source Lead Delivery

Compatible with over 30 lead management tools

Ongoing enhancements to the “pipe” have made it possible for more than 30 certified lead management tool providers to receive and categorize a variety of lead types, retarget consumers with private offers and append leads with incremental information. In 2012, GM OneSource delivered more than 3 million leads to participating GM Dealers nationwide. This unique monthly service is now a part of The Performance Solution (a $149/month value).

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OneSource Lead Delivery Includes:

  • Compatibility with more than 30 “Certified Lead Management Tools”.
  • Integration with GM systems provides as much information as possible with every lead.
  • Consolidation of multiple lead types and formats prior to delivery.
  • Distribution of different lead types to various contacts within your dealership.
  • Metrics tied to critical digital success factors (i.e. response rates, times, and sales).

Gain digital marketing insights from your team of specialists – watch videos with tips, tricks and best practices that you can start using in your marketing strategies today.