Performance SEO

GM Digital Marketing Package websites have organic search engine optimization (SEO) in mind from the start.

The new responsive designs adapt to any mobile device and load twice as fast as previous website designs; addressing two key Google ranking factors and also pleasing website users - many will abandon sites that load too slow or don’t render well on smaller devices.

Website content is also more search engine-friendly than ever before, with built-in structured data tags and the ability to set specific pages and content to “expire.” All three main search engines use structured data to understand what websites and pages are about, and keeping only the most current information visible to search engines ensures outdated information like old sales and specials don’t get indexed or seen by customers.

The Performance Solution also includes optimization by an SEO Specialist. The Specialist knows that getting shoppers to your inventory quickly is key to keeping them on your site. SEO optimization for new models will drive shoppers right to the vehicle search results pages (VSR), getting shoppers to inventory with less clicks.

Retargeting

A bounce doesn’t have to mean goodbye.

You work hard to get online shoppers to your website. Display Retargeting keeps your brand present even after car-shoppers have left your website.

How Retargeting Works

Imagine a consumer visits your website but leaves without submitting a lead. When that same consumer lands on other websites in our network, we show them your dealership’s ads – displaying your actual live inventory – pulling them back to your website to help convert them into a lead.

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Dealer Benefits

  • Target consumers in the later stages of their shopping journey.
  • Display ads feature actual scrolling images from your inventory.
  • Broad reach across networks like Advertising.com (AOL) and others, including premium placement on sites like Kelly Blue Book (KBB.com) and Edmunds.

Google AdWords

CDK is one of an elite group of companies that has been accredited as a Google AdWords Premier SMB Partner. Premier SMB Partners are carefully selected for their in-depth AdWords expertise and ability to provide full-service campaign management, detailed reporting, one-on-one customer support, and broad marketing guidance to help advertisers make the most of their campaigns.


Premier SMB Partners meet Google’s highest standards and criteria for qualification, transparency and customer service, which includes completing extensive Google product and account management training. As always, the cost of your CDK advertising solutions includes a management fee in addition to the cost of the Google AdWords inventory. For additional information about CDK’s relationship with Google and certification as a Google AdWords Authorized Reseller, click here.

Want more ways to attract customers to your website and into your dealership? View Dealer Add-Ons.