The Performance Solution… More than a Website

GM listened and made major changes to your digital program. The Performance Solution has the vital digital tools that you need to reach today’s online shopper. Harnessing the power of the GM dealer network, the Performance Solution uses math and science to provide smarter consumer experiences at every step of their online journey. Better online experiences = more traffic = MORE SALES.


After learning more about the GM Digital Marketing Package, I realize it’s all about what you put into it – I could keep doing the bare minimum and my website and online advertising would still be great and aligned with the national offers, or I can get involved and blow my competition out of the water using ALL of the tools GM provides.
Shannon HarnishChevrolet of Puyallup/Harnish Buick GMC (April 2013)

Attract More Customers

Enhanced SEO

The Performance Solution includes Search Engine Optimization on up to 25 additional pages, making it easier for your customers to find you online.
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Paid Search

The Performance Solutions ensures that you show up at the top of the search results page for important keywords like your dealership name, city and make/model.
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DMA Landing Pages

DMA Landing Pages route customers directly to your website and display current model lineup.
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Retargeting

Retargeting ads help keep your dealership in front of customers as they shop on thousands of popular websites.
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Dealer Add-Ons

Want more ways to attract customers to your website and into your dealership?
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Better Shopping Experiences

Consumer Experiences

Help shoppers see through the clutter by providing a more intelligent shopping experience, so that your shopper arrives at your door step faster, smarter and more prepared to make a purchase.
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Model Landing Pages

Make the most of upcoming vehicle launches with model landing pages that automatically update for sales events and model launches.
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Mobile and Tablet

Your mobile solution optimizes your website for any device size and updates automatically when you make changes. It includes ‘click to call’ for Sales and Service, live inventory and directions to your dealership.
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Integrated Incentives

Always be in sync with national promotions and events. Brand specials will automatically be featured on your website.
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Dealer Add-Ons

Want more ways to provide a better shopper experience?
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Flexible Platform

Flexible Website

An all-new website platform with never before seen dealer flexibility and control. Take advantage of limitless design options and easy-to-use tools to differentiate your dealership and showcase your ‘why buy here’ message.
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Engagement Map

How do you know your Performance Solution website is working? Kick-stats reporting. The Engagement Map provides real insights about the content, creative & page position that are working to engage & convert your audiences.
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Reporting & Analytics

The insight you need to optimize your marketing ROI and make smart, data-driven decisions across your entire digital strategy.
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Widget Library

Enjoy the simplicity of “drag and drop” technology. A large and always-expanding widget library makes it simple to update and differentiate your website.
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Dealer Add-Ons

Want more options to customize your digital strategy?
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Expanded Support

Premium ProCare

ProCare delivers enhanced services, like better response times for specials and ads, and a quarterly digital optimization session for Dealer Principals.
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Call Tracking

Listen to your calls every month, so that you can identify training needs based on real performance. Set your automated report to determine which advertising sources are generating calls.
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One Source Lead Delivery

GM OneSource routes a variety of lead types to your dealership. It is compatible with more than 30 lead management tools.
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Are you leveraging all the new features of the Performance Solution? Ask your ProCare Advocate how to incorporate all the elements to stand out online. Contact your ProCare Advocate or call 1-877-333-3138.