Introducing the Next Generation of GM Dealer Websites

Next Generation websites are responsive, have been thoughtfully designed and include a library of cutting edge designs.

Value of Next Gen designs:

  • Mobile First: Fully responsive & seamless content and experience across all devices
  • Speed and Efficiency: Full site design changes made in minutes, not weeks or months
  • Shopping Tools: Tools to engage shoppers & make it easier to get in touch with you, short lead forms & redesigned model landing pages, to better align to Tier 1 and keep shoppers on your site
  • More SEO: Website platform and content optimized out of the box for SEO
  • Intelligent sites: Ability to target audiences uniquely, through personalized experiences; Coordinated paid media targeting across brand, LMAs and dealers; Insights focused on sales and service enablement

About designs

Next Gen provides the opportunity for you to differentiate your dealership from the competition. As part of this sign-up process, you'll be making initial selections that will drive the look, feel, and tone of your new Next Gen website. After your initial selections are made, you will work with an implementation specialist to build out your digital showroom.

You will be making the following selections:

  • Design. Choose from a starting point of designs which provide a spectrum of opportunities to align with the Chevy, Buick, and GMC brands and/or create a unique identity for your dealership.
  • Color Palette. Each design has color palettes that align with the Chevy, Buick, or GMC branding, as well as additional curated color palettes that are matched to the design aesthetic.
  • Dealership Strategy. Your dealership has an established sales strategy, and your online showroom will support that strategy. By picking from one of the 4 strategies, the implementation specialist will lay out your website content to engage your customers consistent with your strategy.
    All strategies are focused on merchandising new cars, but have room for dealership differentiation through dealership content, messaging and optional items. These strategies are a starting point, and the implementation specialists will also work to include your current homepage content as they build out your new responsive website.


Inventory Focused

Your dealership carries a lot of inventory — you have a vehicle for every budget and every taste. Customers come to you for the best selection at competitive prices.



Relationship Focused

Your dealership is focused on building lasting relationships with your customers and in the community. People love doing business with you, refer their friends and family, service their vehicle with you, and return to you when they are in the market for a new vehicle.



Promotion Focused

Your dealership's prices can't be beat, and you utilize event-driven strategies to engage customers. You offer all of the latest incentives and low, value driven pricing.



Profit Center Focused

Your dealership features all profit centers prominently in your strategy, including a strong focus on service and the entire ownership life cycle, often bundling service into the sales conversation. Your customers look to you for all their aftersales needs.

Selection Process

Next steps:

  1. Once you select "Get Started" you will be asked to enter your BAC, and your dealership city and state. By providing your BAC, you will have a design experience specific to Chevrolet, Buick, GMC or multi-brand.
  2. You will see an overview page, where you can choose and review examples of designs and associated color palettes. You will also select a strategy.
  3. Once options have been selected, a ProCare Services team member may reach out with any questions, otherwise you can expect to see a preview link to your new site shortly.

Questions? Your ProCare Account Advocate is here to help at 1-877-333-3138.

Get Started