October 11, 2012

Out-Marketed by the Aftermarket Chains

Type: Performance Improvement Consulting

See original article here. When it comes to winning business in Fixed Ops, Sun Tzu put it best: “Know thy enemy.” But many dealers still mistakenly believe their competition is the dealer down the street, when in fact; it’s really the aftermarket chains. According to a June 2012 Forbes article, “Pent up demand has been fueling the recovery in U.S. … Continue reading »

August 8, 2012

Reputations Happen Everywhere – Manage Your Reputation

Type: Webinars

Wondering how Google’s recent transition from Google Places to Google+ Local will impact your dealership? Matt Muilenburg, VP of Cobalt’s Social Media Center of Excellence, addresses the many questions around Google’s recent platform change as well as a range of reputation management topics, including: – Which social media channels should dealers should focus on first? – The importance of retaining … Continue reading »

August 6, 2012

The Anti-Overview Specific Tips for Customer-First Selling

Type: Webinars

This keynote presentation from Cobalt delivered originally at the 12th Digital Dealer Conference reveals, for the first time, a view of the modern car shopper’s online journey to purchase. The findings presented are based upon analysis of over 10 billion digital advertising interactions across a broad spectrum of web properties and media. Watch this session and gain actionable insights into … Continue reading »

July 30, 2012

Don’t forget the Eighth Element in the Modern Consumer Journey

Type: Performance Improvement Consulting

Featured in the Driving Sales Dealership Innovation Guide, July 2012 By Steve Hanson, Sr Manager, Performance Improvement Consulting See the article here. When I read The Zero Moment of Truth (ZMOT) I think back to my early sales days – with more hair and less weight! – standing in the showroom next to a brand spanking new Dodge Aries. From … Continue reading »

January 31, 2012

2011 Automotive eShopper Experience Study

Type: Industry Research

In this annual study of over 4,400 dealers mystery shopped across 30 major brands, the findings were jaw-dropping. Dealers are now following up at a lightning-speed, but there is still a staggering amount of money being left on the table in terms of persistent follow-ups, clear calls-to-action, and true transparency.