MARCH 26, 2013

Defining Your Dealership "Why"

Type: eBooks

Transform Your Dealership with a “Why Buy” Message

It’s a simple but revolutionary idea: people don’t buy what you do, they buy why you do it. Learn how to get beyond commodified messaging (price, gimmicks, specials) to articulate the core values that are going to connect you with the right customers, for life.

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