JANUARY 31, 2012

2011 Automotive eShopper Experience Study

Type: Industry Research

In this annual study of over 4,400 dealers mystery shopped across 30 major brands, the findings were jaw-dropping. Dealers are now following up at a lightning-speed, but there is still a staggering amount of money being left on the table in terms of persistent follow-ups, clear calls-to-action, and true transparency.