November 13, 2014

GM Mobile Enhancement Webinar

Type: Webinars

Did you know that more than 50% of mobile auto searches lead to a purchase? And that mobile internet traffic will likely surpass desktop traffic by the end of 2014? If you missed the informative webinar on the new mobile enhancements that rolled out to all Performance Solution dealers, watch it here. You’ll learn how the new solution is performing, why … Continue reading »

May 1, 2014

4 Sure-Fire Ways to Annoy Shoppers & Sabotage Your Inventory

Type: Webinars

Watch to learn: The surprising findings from the 2014 Inventory Shopping Experience Study (We studied real in-market shoppers— what we found will change the way you merchandise your cars!) Common practices that result in a decrease in clickthroughs on your vehicle details pages (VDPs) & vehicle search results pages (VSRs) AND the steps to take to avoid them. An insider … Continue reading »

March 26, 2013

Defining Your Dealership “Why”

Type: eBooks

Transform Your Dealership with a “Why Buy” Message It’s a simple but revolutionary idea: people don’t buy what you do, they buy why you do it. Learn how to get beyond commodified messaging (price, gimmicks, specials) to articulate the core values that are going to connect you with the right customers, for life.

December 17, 2012

Multichannel Marketing: Coordinating Existing Media for Maximum Conversion

Type: eBooks

Your profit centers rely on each other. So should your marketing channels. A new Aberdeen study found that the use of five or more marketing channels is the best way to create an optimal customer experience. Find out how a multichannel marketing strategy is the only way to motivate the modern automotive consumer to push through the information overload.

October 24, 2012

Don’t Lose the Sale – Stay Present Throughout the Entire Modern Car-Shopper Journey

Type: Webinars

This webinar will reveal a view of the modern shoppers’ online journey to purchase, based upon analysis of over 10 billion digital advertising interactions across a broad spectrum of web properties and media. It is a fundamental paradigm shift from standard web analytics available to dealers – it is a “movie” of the shoppers’ multiple month journey, not a snapshot … Continue reading »

October 24, 2012

The VIN Journey – Game-Changing Insights from the Online Journey of Your VINs

Type: Webinars

Understanding the journey that a VIN takes online – from the time it hits your inventory to the time it leaves your lot – can help you be more efficient with your advertising, more effective with your sales processes, and ultimately more profitable. In this session Cobalt’s Melissa McCann-Tilton & Jon Quade explore the characteristics of several “VIN Journeys”, as … Continue reading »

October 19, 2012

Customer Loyalty begins in the Service Drive

Type: Performance Improvement Consulting

Starbucks or Tully’s? Starbucks! PC or Mac? Mac! Jiffy Lube or Classic Chevrolet? Hmm? Dealership loyalty is elusive but exists; and winning the hearts and minds of your customers often begins and ends in your service drive. Exceptional service is difficult to find, so when a consumer finds it, they will likely become a customer for life. I once had … Continue reading »