Since we first signed on to the Digital Advertising Package our conversion rate for our website has risen to about double the national average.
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PowerBrand Fixed Ops

Step Up Your Game

Ensuring your Certified Service promotions pop to the top of website searches is just one piece of the puzzle. Making sure your dealership’s differentiators come through, are visually appealing and targeted to your specific audience across multiple channels is how you really get bang for your buck. Build campaigns using a coordinated mix of custom creative on the most effective online channels to get your message in front of local service, parts, and collision center customers.

 

A Digital Advertising Strategy Every Dealer Needs to Try

Digital Advertising Packages

Master Your Ad Mix

A Digital Advertising Package saturates the most important online sources with GM-aligned advertising messages and YOUR dealership branding. Increase conversion, visits and leads for every profit center at your dealership – there’s a Digital Advertising Package tailored for new car and used/CPO.

What You Get

What You Get

A trained, dedicated Digital Advertising Analyst will manage your dealership-branded campaigns across all these advertising channels:

  • Dealer Branded Display Ads
  • Custom Campaign Landing Pages
  • Paid Search Advertising
  • Display & Video Retargeting
  • Premium Placement Retargeting
  • Mobile Advertising
  • Actionable Campaign Reporting
  • Campaign Prioritization
  • Optional Email Marketing

Learn. Order. FLEX.

PowerBrand

Amplify Your Why

PowerBrand multichannel advertising solution takes your “why buy” messaging and powerfully amplifies it across every major channel. The all-new PowerBrand solution is all about the dealer: your tent sales, your charity drives, your competitive conquesting. These powerful campaigns pair total coverage with complete customization.

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What You Get

  • Custom Display Advertising
  • Custom Paid Search
  • Customizable Landing Pages
  • Retargeting with live inventory
  • Mobile Content
  • Call Tracking Numbers
  • Detailed Campaign Reporting
  • Dedicated Support

Your Dealership Edge

  • Highlight custom campaigns and special events
  • Target shoppers for specific vehicle segments
  • Conquest against competitive makes, models, and other dealerships
  • Create custom ad copy, creative and landing pages
  • Geo-targeting by location
  • Choose your own channels-utilize as many (or as few) channels as make sense for your campaign

PowerDisplay

Brand Boldly

Create a powerful brand presence with display advertising. Consumer behavior has changed and display advertising packs the high-impact, visual punch needed to keep your brand present throughout the entire path to purchase.

Americans now spend an average of 14 hours a week surfing the Internet.* For consumers in the car-shopping process, 95% of that time is spent on sites other than the dealership site.* Display ads allow your dealership to grab the attention of consumers and drive traffic back to your website.

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*RL Polk /AutoTrader Auto Buying Study, 2011

What You Get

  • Complete campaign and creative support, including ad design and copy
  • Proprietary keyword and bidding technology optimizes media buys in real-time
  • A dedicated Digital Advertising Analyst to develop ad strategy, manage your program and provide ongoing campaign optimization
  • Industry-leading reporting provides rich, visual and actionable insights around customers, inventory, website traffic and even benchmarking against other manufacturer dealers

PowerSearch

Always on Top with Paid Search

Attract local shoppers to your dealership with PowerSearch. PowerSearch allows you to customize campaigns for new or used vehicles, certified pre-owned vehicles, service, parts and even financing. PowerSearch provides full-service campaign management, detailed reporting, one-on-one customer support with your Digital Advertising Analyst and marketing alignment from your ProCare Advocate.

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What You Get

  • Technology that continuously adjusts your search campaigns for the highest possible return on your advertising investment
  • Flexibility to target your campaigns with ad copy personalization, event promotions and more
  • A dedicated Digital Advertising Analyst who develops ads and provides ongoing campaign optimization
  • Industry-leading reporting provides rich, visual and actionable insights
  • Advertising exposure on the most important search engines for today’s automotive shoppers: Google, Yahoo! and Bing

Certified Service and Parts Search

Align Your Advertising with No Extra Effort

Does your Service department need help reaching online customers? Would you like to give your Fixed Ops business more focus without revamping your entire digital advertising strategy? Wouldn’t it be nice to seamlessly communicate Certified Service national incentives without the hassle of manual monthly, or even weekly campaign adjustments?

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Owner Marketing

Keep Customers for Life

Compared with traditional marketing methods, such as TV, radio and print advertising, email marketing costs just pennies per message (or less) and is infinitely more trackable. Dealers working to supplement revenue with increased fixed operations streams can gain measurable results from utilizing owner marketing strategies to stay in touch with and better market to current customers.

CDK Owner Marketing includes DMS matching to find missing email addresses for customers in your database. Monthly “e-append” matching from ten national database partners greatly expands your data set and customer reach. Seasonal specials and promotions in a wide selection of eye-catching designs engage customers year round.

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Features

  • A dedicated Email Marketing Specialist to create and manage your campaigns and reporting results
  • Easy implementation with no technology to deploy or software to install
  • Email address matching and monthly database updating
  • Optimized email delivery and bounce recovery

Contact us today to begin continuous communications with your customers throughout the entire lifecycle of their vehicle ownership.

Owner Marketing is eligible for iMR matching funds if the following features are disabled:

  • Automated OM Service reminders and Lease/Finance
  • Termination messages

Stay in front of your shoppers at every step of their journey. Talk to your Digital Solutions Manager to learn how at 1-877-333-3138 or Contact Us.