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Get in the Game You can’t sell cars to people who can’t find you. Be where your customers are – online.

Digital marketing can be confusing, but you don’t have to go it alone. Grab an assist from a Cobalt digital expert.



Digital Advertising Packages

The Digital Advertising Package provides a multi-channel digital advertising approach consisting of paid search, display advertising, display remarketing, mobile content, campaign landing pages and more, for all your profit centers- New, Used and Service & Parts.
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PowerBrand is a multichannel advertising solution that focuses on your dealership’s “why buy here” message and powerfully amplifies it across every major channel. It’s all about the dealer: your tent sales, your charity drives, your competitive conquesting. These powerful campaigns pair total coverage with complete customization. Any way you need it, PowerBrand achieves it.
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Expand your presence online with a comprehensive display ad program. Advertising specialists develop your ad creative, manage your campaigns, and customize your ads for seasonal and event promotions. Target consumers early in the buying process so that you can focus on what you do best – selling cars.
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PowerSearch complements the initial investment in search marketing that GM already provides. This includes a wider range of paid search campaigns that are relevant to your dealership and online shoppers. When car shoppers in your area are ready to buy, make sure you show up at the top of the results page.
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Digital Strategy


With seven of the top eight automotive buying influences occurring online*, a high-ranking, fully optimized dealer website is critical for success. PowerSEO includes an SEO Specialist who works with you to regularly optimize every page on your website, including custom dealer pages.

*Google ZMOT Playbook

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Reputation Management

Reputation Management solutions provide industry leading tools, technology, and service to seamlessly build review generation into the car sales process. With our multi-package approach there’s a service level that’s right for your dealership.
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PowerSite provides first access to the latest enhancements like video, widgets and website effects. Get the latest and greatest for your dealership’s digital strategy before the competition and stay ahead with constant updates.
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Website Video

With 58% of new car buyers visiting a dealership as a result of watching video*, it is a must have on your dealership website. Website Video saturates one of the most important pages on your site – the Vehicle Details page – with 360 walkarounds and test drive videos.
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*Automotive Search Trends: Industry Preps for Dramatic Shifts in 2013
*Not eligible for iMR Matching funds

Spanish Website

Target your Spanish speaking customers with a fully dedicated Spanish language website. It includes new and pre-owned inventory, an additional call tracking number and email addresses.
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*Not eligible for iMR Matching funds

Learn the difference between marketing ‘noise’ and marketing that creates a symphony across all the channels. Read the MultiChannel Marketing eBook